Communication Games : The Semiotic Foundation of Culture book

Communication Games : The Semiotic Foundation of Culture book

Communication Games : The Semiotic Foundation of Culture by Eduardo Neiva

Communication Games : The Semiotic Foundation of Culture
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Author: Eduardo Neiva
Page Count: 306 pages
Published Date: 30 May 2007
Publisher: Walter de Gruyter & Co
Publication Country: Berlin, Germany
Language: English
Format: eBook
ISBN: 9783110190465
File size: 33 Mb
Download Link: Communication Games The Semiotic Foundation of Culture
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This study is a groundbreaking application of game theory to the semiotics of culture and communication. It shows that culture and communication are not merely means of integrating social actors, but primarily ways of distinguishing individuals who interact both competitively and cooperatively within society. Provocatively using the Darwinian idea of sexual selection, the author demonstrates how game theory enhances the semiotic understanding of culture and communication.

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